As Global Content Manager for the pioneers of waterproof outdoor accessories, the mission was clear: grow the brand's reach by showcasing the effectiveness of the product in enabling people to enjoy the outdoors, whatever the weather.
This involved some deep work to bring the brand's content offering up to speed - strategising, capturing user feedback and stories, then proclaiming the Sealskinz values and product virtues in an enaging way, to build the tribe and increase market share.
Much of my activity centred around social media strategy and content.
This focussed on growing the following and engagement levels across Sealskinz social channels, by offering story-based content in the form of videos, photo-stories, copy and graphics.
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America
I am only waiting for love to give myself up at last into his hands. That is why it is so late and why I have been guilty of such omissions.
viewGermany
They come with their laws and their codes to bind me fast; but I evade them ever, for I am only waiting for love to give myself up at last into his hands.
viewUnited Kingdom
Clouds heap upon clouds and it darkens. Ah, love, why dost thou let me wait outside at the door all alone?
viewIN ENGAGEMENT
IN CLICKTHROUGHS
IN SALES
Curiosity
Look beyond the obvious
Setting
At the violet hour, when the eyes and back turn upward from the desk, when the human engine waits.
Location
April is the cruellest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring rain.
Simplicity
Keep it simple, stupid (KISS)
Setting
Madame sosostris, famous clairvoyante, had a bad cold, nevertheless is known to be the wisest woman in europe.
Location
Winter kept us warm, covering earth in forgetful snow, feeding a little life with dried tubers.
Growth
Nocturne
Setting
The chair she sat in, like a burnished throne, glowed on the marble, where the glass.
Location
Doubled the flames of sevenbranched candelabra reflecting light upon the table as the glitter of her jewels rose to meet it.