Hello there! I'm Matt Rudd
I'm the Generalising Specialist, fueled by creative curiosity and a lifelong love of language - both written and visual.
As happy thumbing through a typography catalogue or poetry anthology, I help brands and businesses solve problems by harnessing the art and science of storytelling through words and images. Stories with style and substance that position the customer as the real hero.
With two decades of experience in digital media, including public-sector, agency and in-house roles*, I generalise in design, copywriting, video and photography, and specialise in the creation of musicful content that cuts through the noise online.
*If you're old-school, you can view my CV here
I've curated music for a wide range of events including a London Fashion Week catwalk show.
This spotify playlist gives a flavour of my tastes... something might just catch your ear.
pro
cess
plan
To plan is to research. My academic studies equipped me with the ability to formulate great questions. Upon these, a plan is built - a clear definition of both problem and solution, underpinned by both data and creative vision.
design
Great design is all about simplifying. Stripping every element down to its essence. This turns complex issues into more straighforward ones.
build
Research and design done, next comes the build. Executing the theory and strategy, backed by years of experience and innovation, and a keen ear and eye for the zeitgeist - always stopping well short of conforming.
VAL
UES
Encouragement
I can spot potential a mile off - in ideas but more importantly in people. Both design and writing are about unlocking the potential of the image and the word, and I believe both these have the power to help a business find and share its identity.
Beyond that I love challenging people to push their skills beyond what they think is feasible.
Integrity
If a job can't be done with integrity, I won't start it. It's that simple really.
Authenticity
Truth wins. Being genuinely interested in solving problems is what works, well before any clever strategy or content. Drill down to the heart of the matter, and you might just capture some along the way.
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Matt Rudd Creative
Manchester
